British School of Outdoor Education School - Where Learning Comes First

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Winning in the Age of AI

The latest AI and automation tools your business needs to conquer its marketing, sales, and growth strategy this holiday season.

Companies in the Age of AI have a once-in-a-generation opportunity to achieve exponential efficiency. There are a variety of insights that can be used to foresee market shifts ahead of time, giving marketers the chance to adopt innovative practices and implement strategies that can help maintain solvency, even during seismic economic shifts. This focus on customer-centricity, grounded by data, will usher in a new age of prosperity beyond the holiday season. In this keynote, we’ll use scenario-based planning concepts to help businesses evaluate and adapt to fluctuating environments.

Getting Customers: How Smart Brands Win Seasonal Moments

Marketing moves fast, but timing still wins.

In an era of shifting habits and shortening attention spans, the brands that rise to the top are the ones who know when to show up, not just how.

In this session, we’ll unveil new insights from our latest report on seasonal and moment-driven commerce. You’ll hear from top marketers on how to build a smarter, more responsive calendar, one that turns spikes in attention into sustained customer engagement and revenue.

Walk away with tactical tips to sync your strategy with modern rhythms and make every moment count.

Success in building lasting customer relationships hinges on understanding the diverse motivations that help drive engagement and loyalty.

This session delves into the art of segmenting audiences according to their unique levels of commitment. It uncovers the critical behaviors that foster deeper connections. Hear firsthand from industry experts and learn how to mine your data for untapped potential, nurture customer commitment, and build loyalty through strategies that engage even when others pause.

In modern marketing, forging deeper connections is a year-round effort.

It’s one thing to talk about AI. It’s another to see it in action.

In this hands-on session, we’ll hear directly from Mailchimp users who have embraced automation to streamline their marketing and drive results. From holiday campaigns to evergreen growth loops, their stories show how AI isn’t just smart; it’s scalable.

Come for the case studies. Leave with a playbook.

Igniting sustainable growth stems from rethinking how we work, how we serve, and how we show up for our team and our customers. As AI shifts the stakes, people and organizations want and expect speed, consistency, and to be treated with authentic communications. If they don’t see it, feel it, or believe it, they’re out! In this keynote we’ll explore what it really takes to move from better performance to meaningful momentum, starting with how well we connect and collaborate, not just engage.

This closing session brings the week’s biggest insights into sharp focus. From moment-driven marketing to automation in action, Sharon delivers a distilled recap of strategies designed to help you grow with purpose. It’s the perfect way to reflect, refocus, and carry momentum into your busiest season..

Learn how to attract the right customers at the right moments. You’ll explore strategies designed to turn seasonal attention into sustained business growth

Discover how to keep customers engaged and loyal. You’ll learn how to use data insights to create deeper connections that last beyond single transactions.

See how automation can transform good customers into great advocates. You’ll implement proven workflows that grow customer value without growing your workload.

Discover the many extracurricular activities and events that are available to British School of Outdoor Education students. From sports teams to music ensembles, there is something for everyone to enjoy.

Get in touch with us to learn more about British School of Outdoor Education or to schedule a visit. We are always happy to hear from prospective students and their families.