Work with us on a school marketing plan which defines the target audiences for your state-maintained or independent school, identifies your school’s influencers and devises ways to reach them with effective print and digital admissions marketing. 

Recruit more students and build your school’s positive reputation through an impactful school marketing plan which features the right mix of school social media, a great school website, events and excellent stakeholder relationships.

If part of your school marketing plan includes branding or re-branding, we offer low cost school and multi-academy trust brand solutions, which include clear onboarding guidelines to ensure that your school or MAT’s new identity is rolled out effectively through school signage, prospectus, website and all other school or multi-academy trust communications.  

Our great value marketing plans for schools include research into your competitive environment, finding out what current and prospective families think of your school, as well as horizon scanning to identify future opportunities and threats. We present our plans as practical action points, which means you can deliver marketing in-house where you have the capacity, in order to maximise your budget.

Harnessing the power of digital marketing to reach, inform and persuade your target audiences is at the heart of what we do. No school or college marketing plan should ignore digital marketing which - with the right strategy behind it – will reach prospective parents, teachers and students in a well-targeted and cost-effective way.  

Social media
Our integrated school and college marketing plans and advice include selecting the right social media channels to reach prospective parents, teachers, partners and employers linked to your strategic aims. We make sure you understand how to use measurement tools to review the effectiveness of your school’s social media strategy. We can also help you get a robust social media policy in place for staff, students, parents and carers.

We create low cost animated, video and other social media content; we can also advise on the full range of content creation tools to allow you to create social media content in house and maximise your school budget.

Email marketing
We plan, write and design email marketing campaigns that are GDPR compliant for teaching schools, multi academy trusts and others. We advise on CRM systems, including Hubspot to ensure you have a cost-effective way to manage and communicate with contacts as part of a comprehensive digital marketing plan. 

Search marketing
We conduct SEO audits on your school or college website and also ensure that every school website we build is optimised for search. We plan and manage PPC campaigns, backed by thorough keyword and audience research.

We provide insightful market research for schools, multi academy trusts and FE colleges to help you target the right families and students, understand the competitive environment and horizon scan for new opportunities to market your courses and to build new partnerships with employers and others. With reference also to the latest policies and legislation affecting the education sector, we provide a detailed research report of our findings, along with analysis of what they mean for your school or college.

Using a wide range of sources including social media listening, mystery shopping, surveys, recruitment and population data we create a complete research picture of your school or college’s marketing challenges and opportunities. 

Our analysis of the research provides you with the evidence to create a practical school or college marketing plan - whether your objective is to increase admissions, target new families, embed a new college merger or build partnerships with employers and others

Use our expert knowledge of teacher and other education audiences and content marketing to ensure your charity or company education programme reaches more teachers and schools. Whether you want to encourage teachers and schools to take part in an event or competition, sign up to your schools’ programme, buy tickets or download your education resources for schools, we can support you. 

We carry out detailed market research into your education audiences and create impactful plans to market your schools' programme to reach school leaders and teachers, with agreed KPIs and measurable results. We plan and deliver effective PR and marketing campaigns to launch and sustain interest in your schools programme. 

These campaigns build engagement with teachers and school leaders across Key Stages and subject areas in both the state-maintained and independent schools' sectors. We design creative social media campaigns, devise schools’ programme launch events, undertake media relations to reach a teacher audience and create video and digital content for schools. 

We understand that there are times when you need extra hands and heads to assist with specific school marketing and communications opportunities or challenges. Work with us to add strategic marketing capacity to your independent or state-maintained school or multi academy trust team. Get in touch whether you need a school marketing strategy to increase student numbers, a plan to retain students or advice on improving parental engagement.

For a more permanent solution we can help you to build in-house school marketing capacity with our bespoke training, which can include how to write an effective school marketing plan, how to improve parental engagement and student retention and using school social media effectively.

We also provide expert support in dealing with bad press, offering a 24/7 press office and media monitoring service, as well as effective advice on media strategy and stakeholder messaging to manage your school or multi academy trust’s reputation issue. Whether there has been an incident at school, an accident involving a student, a problem with falling admissions, a poor Ofsted report or any other issue that risks damaging the reputation of the school if not handled professionally and sensitively, we can help