Social Media Marketing Strategy

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 Social Media Strategy is a brand-specific approach to engaging with its audiences online. A successful social strategy is one that utilises both organic and paid social media. A mix of both organic and paid ensures a larger reach and following.

A social media strategy should encompass a brand’s specific social media goals and business objectives and provide a path to achieving them all with a clear structure.

Our 360 report is a one-off social media audit and listening exercise to establish a strategic ‘line in the sand. Crucially, this exercise will allow a brand’s marketing team to spot the all-important gaps and opportunities when it comes to focusing on future social media and content marketing time and effort.

The first reason you need a social strategy is to help you build a strong, organic presence online. A coherent social marketing strategy and plan is a must.

In brief, this exercise involves a comprehensive channel and types of content audit of all critical platforms that the associated brand is already active on social media.

For instance, it asks questions such as:

• Is what you are currently doing working?
• Where does it sit within the best practice?
• Are these the most relevant channels for your target audience?
• What could you do differently or better?

This process also includes a detailed social media listening exercise, tracking at least six months of online conversations taking place on social networks, video and image sharing sites, online news sites, forums and blogs around key brand terms that are relevant to you and your sector. A blog can be a great way to bring additional traffic to your website.

Following this process, we will turn all of this data/information into genuine insight, and produce analysis and recommendations.

 It is a detailed process of reviewing your current activity, monitoring your performance against your set metrics and finding out what has worked and what has not. A robust social audit helps you identify the key areas that need improvement and also boost the activities that have been giving high returns. 

 Social media metrics provide greater understanding the techniques and tactics that are currently being used helps us to provide further recommendations of what else can be done to engage best with a brand’s audience. 

 Understanding your target audience, the demographics, what type of content they typically engage with etc. 

The beauty of social media is that you can tailor your content to individuals and target these individuals to make sure that that particular desired audience is engaging with your brand on a micro-level. 

Creating a bespoke social media strategy that is specially tailored to your brand and your audience is essential to its success.

You cannot just have a generic social media marketing strategy as this will achieve nothing – it is the reason developing a social media marketing strategy can take several weeks. The key to ensuring it is tailored is a careful critical analysis of your data from all of the different data points such as social media analytics, analytics and of course, revenue.

Social listening uses a social media management tool to monitor all open-use social media accounts (such as Twitter), blogs, forums, and news media mentions of how a brand or a topic is being discussed.

It is a much more involved process than merely using the platforms themselves to listen to brand mentions. Using social listening gives you a more holistic feel for how your brand is being received.

 Before you get into any kind of social media campaigns or social media ad promotions, you need to understand the target audience you are trying to attract with your next campaign.

This calls for a representation of what you think is the ideal customer based on market research.

By making use of social media conversations, lead generation statistics and existing customer data, you can build a semi-fictional buyer persona that embodies the ideal consumer you are trying to appeal to.

The more detailed a persona you develop, the more effective your social campaigns will be.

 It can take many years to build a reputation and 30 seconds to destroy it. You need to ensure your social media marketing efforts is helping, not damaging your brand.

The level of engagement you aspire to get from your social content depends on its relevancy and the way it takes advantage of the platform you are using. Having an understanding of what works for a particular social media platform is essential when prepping your social media calendar and strategy.

 It can take many years to build a reputation and 30 seconds to destroy it. You need to ensure your social media marketing efforts is helping, not damaging your brand.

The level of engagement you aspire to get from your social content depends on its relevancy and the way it takes advantage of the platform you are using. Having an understanding of what works for a particular social media platform is essential when prepping your social media calendar and strategy.

 Understanding which platforms are right for your audience.

This goes back to understanding your audience demographic and staying true to your overall brand message.

Certain brands will thrive on Instagram, while others will be better suited for Twitter or Meta, and some brands will perform strongly across all social channels. It is essential to know what your objective for each channel is, as this will help you decide how to choose your target audience