In this course, delegates will be introduced to the entire process of marketing and see how each area can benefit their organisation. Express this knowledge and ability to gain a competitive edge during a n interview.
These areas are systematically explored and exercises are provided so that delegates can apply these techniques to specific scenarios or to their own or potential organisation.
Delegates will learn about customer’s decision making process, how to segment markets, how to target customers and how to define a marketing mix to target those segments. Many areas such as pricing strategies and various methods of promoting products are explored as well